Week 14
20th June, 2017 Design Thinking Challenge Tim Brown, the current CEO of IDEO, has written the book about Change by Design (2009). According to him, Design Thinking is Human-centered : ‘The basic problem is that people are so ingenious at adapting to inconvenient situations that they are often not even aware that they are doing so. Our real goal is helping people to articulate the latent needs they may not even know they have’. Observation is important too: ´When we observe people going about their daily lives, what is it that they don’t do or don’t say?´ as well as e mpathy , or as Brown calls it: 'Standing in the shoes of others'. Brown talks a lot about the importance of p rototyping , because: ‘Like every other kid, I was thinking with my hands…’. Empathise, Observe and Feel Be Human-Centred the basic problem is that people are so ingenious at adapting to inconvenient situations - how do you get past these barriers? Don'...